According to a new study, generous businesses inspire individuals to give, too—thanks to one particular emotion.

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When your business was started it was done so to meet a need in a niche industry. The same can be said for giving back.

There's a humble business strategy you may be overlooking, and its benefits far surpass the standard ROI of other tactics. The strategy I'm referring to is a companywide effort of generosity, or rather, charitability. Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to nonprofit tax deductions. Though selfless in concept, supporting a charity or cause as a company is...