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CAN CORPORATE GIVING MAKE YOU MORE GENEROUS?
Elizabeth Hopper
According to a new study, generous businesses inspire individuals to give, too—thanks to one particular emotion.
moreWhy Giving Back Should Be Apart of Your Marketing Strategy
When your business was started it was done so to meet a need in a niche industry. The same can be said for giving back.
There's a humble business strategy you may be overlooking, and its benefits far surpass the standard ROI of other tactics. The strategy I'm referring to is a companywide effort of generosity, or rather, charitability. Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to nonprofit tax deductions. Though selfless in concept, supporting a charity or cause as a company is...
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